On a mission to enable self-driven financial freedom, Kristin inspires independent financial planners and advisors to succeed as entrepreneurs. Leading by example Kristin demonstrates how to embrace challenge, manage anxiety, develop systems, and navigate the busy world to achieve entrepreneurial success and live the life you desire. Kristin believes that as independent advisors flourish, so do their clients, opening up a world where anxiety can quietly buzz in the background of a full, energized, and free life.
After an accomplished career in financial services marketing, Kristin became an entrepreneur when she left Corporate America in 2006 and founded VitaVie Financial Planning, the first fee-only financial planning firm focused solely on the needs of expectant parents and growing families in the San Francisco Bay Area. Seizing her newfound entrepreneurial freedom, she grew her firm from zero to six figures in less than three years, completely from scratch.
Realizing her true gift lie in teaching and training advisors in marketing strategies, Kristin transitioned full time into training and coaching independent financial advisors in 2014. Regarded for her powerful, practical marketing advice in the financial advisor community, Kristin is the creator of The Independent Advisor’s Implement Now Practice Management Virtual Summit, where she attracted and trained over 1,500 independent advisors from more than twelve countries. Across three years she interviewed over 50 thought leaders in the industry to learn and share best practices. A regular contributor to the FPA Practice Management blog and the Journal of Financial Planning, Kristin is a go-to resource for The New York Times, Forbes, and numerous industry publications. She has served as a Marketing Coach for the Garrett Planning Network and the XY Planning Network, and is an accomplished speaker educating advisors at meetings and conferences across the industry for organizations including: NAPFA, FPA NorCal, FPA of San Francisco, FPA of Los Angeles, FPA of Silicon Valley, NAAIM, Alliance of Comprehensive Planners, and First Affirmative Financial Network.
Prior to founding VitaVie Financial Planning, Kristin excelled in strategic marketing positions with The Chase Manhattan Bank and Charles Schwab & Co., Inc. A talented advertising agency executive with Grey Direct and Carlson Marketing Group, she also managed multi-million dollar marketing initiatives for Chase and Visa. During her 14-year marketing career, Kristin also served as an executive with online marketer MyPoints.com, where she created and managed customer retention and loyalty programs for that company’s 4 million users.
Kristin is a CERTIFIED FINANCIAL PLANNER™ professional. She completed her Personal Financial Planning coursework at UC Berkeley and earned her Bachelors of Science in Economics from The Wharton School at the University of Pennsylvania. Kristin trained in personal coaching at The Coaches Training Institute and incorporates coaching into her practice to better help her clients more effectively identify and achieve their goals.
Originally from Harrisburg, Pennsylvania, Kristin spent four years in Manhattan before calling San Francisco home for nearly two decades. Pursuing her dream of living abroad with her family, Kristin ran her business from Sydney, Australia for nearly 3 years before returning to San Francisco in 2018.