Welcome to my video series on how to create a financial advisor marketing plan. I invite you to join me here and work out your plan along the way. Please feel free to ask questions in the comments as we go. If you missed Element #1, click here to watch…
Welcome to my new series on how to create a financial advisor marketing plan. Each week, for the next 7 weeks, I will share a new element in my marketing plan framework. I invite you to join me here and work out your plan along the way. Please feel free…
The loss of live events---especially ones proving lucrative in years past---is leaving a surprising number of RIAs with no marketing plan to generate new prospects. Perhaps this pandemic is the push RIAs need to get their digital act together. If you have compelling content from an in-person seminar or event,…
One of the best parts about the financial planning process is that you know your clients' birthdays right from the start of the relationship. No awkward asking or Linkedin snooping; you need that information to complete their plan. So, what are you doing to celebrate their day each year? Whether…
Intentional brand building creates a halo effect that helps you escape commodity status. The benefits of intentional brand building to advisors With 300,000 financial advisors in the United States competing for attention, you need to be clear on how you differentiate your brand in the marketplace. When you have clarity,…
Without clarity on how to grow, you and your team can waste resources blindly swinging at marketing strategies that aren't a fit. When you zero in on your ideal client and using a “high value, hyper-targeting” strategy, your marketing priorities fall into line. Clarifying this specific type of client whom…
When I work an RIA to craft their marketing plan, the advisors inquire about client attraction techniques, as they eagerly want to know how to grow the business. Tactical discussion about blog posts, social media, networking, and SEO consume the conversation. I put these talks on hold as I explain…
When you interview other service providers who target the same niche that you do, you can bring value to your audience and extend your reach at the same time. This is a practice I have used for years with my Implement Now Virtual Summit and countless webinars. Take the same…
It happens to the best of us: We leave some items on our to-do list, then they carry over to the next list, and the next. Eventually, we’re going out of our way to avoid them altogether. Everyone procrastinates a little now and then, but chronic procrastination can have a…
The role of an advisor includes interacting with all kinds of people on a regular basis. While the majority of the people you meet are probably friendly, thoughtful, interesting people, once in awhile you may come across the kind of person so difficult that even the most sociable among us…
Stuck at the same level? Looking for faster growth? Upgrade your marketing by leveraging partnerships. Learn how with the advanced strategies in the Growth Acceleration Toolkit