Is social media advertising a good use of resources? What is it about the allure of social media advertising that makes financial advisors think they should be advertising on Facebook? For most solo, small or medium-sized RIAs, purchasing social media ads is far from the best use of limited resources.…
Lack of time is one of the biggest excuses advisors have for failing to focus on marketing. “I don’t know when I can fit it in!” they exclaim. Luckily, you can free up more of your time and energy to concentrate on essential business development tasks (or other parts of…
Attending a live, in-person industry conference is a fantastic way for independent financial advisors to learn, grow, and connect with other professionals. Too often advisors attend these events solely for the continuing education (CE) credits and miss out on a wealth of opportunities outside of the sessions. In this article,…
How to transfer your success to the next generation of advisors If you’ve been running your advisory firm for more than two or three decades, you’re probably quite comfortable in the role of “rainmaker.” After all, you likely built a successful practice through years of persistence, hard work, and a…
What does content marketing look like for advisors? How does content marketing help your RIA? What makes content marketing “difficult” for advisors? What makes content marketing simpler and more effective? How can you improve or start your content marketing? As a financial advisor you always have your eyes on ROI.…
If the fortune is in the follow-up, why do so few RIAs have a defined conversion process in place? Firms want to focus on attracting views and visits (the top of the marketing funnel) to capture more leads to grow their business; however, one powerful way to increase your revenue…
Many financial advisors come to me asking about what to prioritize in their marketing. They’ve usually been in business awhile, feel stuck at a certain level, or have bigger goals they want to achieve. No matter what direction we take, the financial advisor website is the first place I look…
It's goal setting season. This bodes well for financial advisors as many prospective clients spring from the sidelines in January to get the help they need. While I am confident you've set your own goals for the year, both professionally and personally, can you summarize what you want for the…
If you’ve had your financial advisory firm for a while, and you know you are not charging enough, or you’re not charging what you want to earn, it’s time to take a hard look at your reality. Do you want to keep doing what you’re doing — overworking for every…
Resonate better with the right people through video Video marketing may seem intimidating, but after more than a year of speaking in front of a camera for Zoom meetings, you are nearly a pro! In this video, I cover the basics on how to start doing video marketing to build…
Stuck at the same level? Looking for faster growth? Upgrade your marketing by leveraging partnerships. Learn how with the advanced strategies in the Growth Acceleration Toolkit