Marketing Archives - Kristin Harad - Financial Advisor Marketing

Rainmakers can write sales scripts to pass on their knowledge in succession planning

Communication Featured Marketing Practice Management Success

The power of sales scripts in a rainmaker’s succession plan

How to transfer your success to the next generation of advisors If you’ve been running your advisory firm for more than two or three decades, you’re probably quite comfortable in the role of “rainmaker.” After all, you likely built a successful practice through years of persistence, hard work, and a…

Kristin HaradMarch 15, 2023

Business man recording a video representing Content Marketing: Financial advisor making a video

Content Marketing Featured Marketing Practice Management Success

Content marketing for financial advisors: Is it worth my time?

What does content marketing look like for advisors? How does content marketing help your RIA? What makes content marketing “difficult” for advisors? What makes content marketing simpler and more effective? How can you improve or start your content marketing? As a financial advisor you always have your eyes on ROI.…

Kristin HaradJune 21, 2022

Communication Featured Marketing

The financial advisor marketing funnel: how to accelerate conversion

If the fortune is in the follow-up, why do so few RIAs have a defined conversion process in place? Firms want to focus on attracting views and visits (the top of the marketing funnel) to capture more leads to grow their business; however, one powerful way to increase your revenue…

Kristin HaradMarch 25, 2022

financial advisor website as foundation for marketing

Content Marketing Featured Marketing Success

Your financial advisor website & other foundational marketing assets

Many financial advisors come to me asking about what to prioritize in their marketing. They’ve usually been in business awhile, feel stuck at a certain level, or have bigger goals they want to achieve. No matter what direction we take, the financial advisor website is the first place I look…

Kristin HaradFebruary 23, 2022

Featured Lifestyle Success Values

Beyond goal setting: get what you want out of 2022

It's goal setting season. This bodes well for financial advisors as many prospective clients spring from the sidelines in January to get the help they need. While I am confident you've set your own goals for the year, both professionally and personally, can you summarize what you want for the…

Kristin HaradJanuary 7, 2022

Communication Featured Marketing Success

Fewer services & higher fees: the financial advisor path to profits and fulfillment

If you’ve had your financial advisory firm for a while, and you know you are not charging enough, or you’re not charging what you want to earn, it’s time to take a hard look at your reality. Do you want to keep doing what you’re doing — overworking for every…

Kristin HaradOctober 27, 2021

Content Marketing Featured Marketing

How to start doing video marketing

Resonate better with the right people through video Video marketing may seem intimidating, but after more than a year of speaking in front of a camera for Zoom meetings, you are nearly a pro! In this video, I cover the basics on how to start doing video marketing to build…

Kristin HaradApril 12, 2021

Measure what matters in your marketing plan with meaningful metrics

Featured Marketing Success

Measure meaningful marketing metrics – 7 of 7 elements

Welcome to my video series on how to create a financial advisor marketing plan. In this week's video I close the series by tying back your marketing metrics to the first element, your growth goal. The 7 Elements of a Financial Advisor Marketing Plan Element #7 - Meaningful Marketing Metrics…

Kristin HaradOctober 12, 2020

relationship marketing sending email and communications

Featured Marketing

Marketing for the full relationship – 6 of 7 elements

Welcome to my video series on how to create a financial advisor marketing plan. In this week's video I talk about the relationships marketing system. Start mapping out each step to define what you want your clients to experience. To watch this series from the beginning, click here. The 7…

Kristin HaradSeptember 23, 2020

marketing list of people who introduce themselves

Communication Featured Marketing

Most overlooked marketing plan element – 5 of 7

Welcome to my video series on how to create a financial advisor marketing plan. I invite you to work out your plan as you watch the videos. Today will focus on one of the most valuable elements which is also the most overlooked! The 7 Elements of a Financial Advisor…

Kristin HaradSeptember 12, 2020

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Grow faster and do more of what you love.

Please remember that each individual's success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is no certain guarantee that you will earn any money by following the techniques discussed. By entering your email address you are also requesting and agreeing to subscribe to our free Marketing Momentum email newsletter from which you can unsubscribe anytime.

Marketing

The power of sales scripts in a rainmaker’s succession plan

Content marketing for financial advisors: Is it worth my time?

The financial advisor marketing funnel: how to accelerate conversion

Your financial advisor website & other foundational marketing assets

Beyond goal setting: get what you want out of 2022

Fewer services & higher fees: the financial advisor path to profits and fulfillment

How to start doing video marketing

Measure meaningful marketing metrics – 7 of 7 elements

Marketing for the full relationship – 6 of 7 elements

Most overlooked marketing plan element – 5 of 7

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