Marketing Archives - Page 3 of 5 - Kristin Harad

Communication Featured Marketing Success

4 marketing clutter zones to tidy up for faster growth

A tidy space evokes joy and energizes you. Imagine what tidying up your marketing clutter can do for your business growth. Tidying up expert and best-selling author Marie Kondo inspires millions of people to spark joy in their lives by clearing clutter and organizing their home. Recently, my husband and…

Kristin HaradMay 17, 2019

Communication Content Marketing Marketing

4 factors that prove you do not communicate too much

"How much communication is too much? I don't want to be annoying." This is the reason I hear most often from financial advisors for why they do not want to send regular communications to their prospect or client lists, post content for their Twitter or Facebook followers and engage with LinkedIn…

Kristin HaradApril 22, 2019

Featured Marketing

Finding Clarity: Define the 3 Elements of Your Brand Strategy

When I work an RIA to craft their marketing plan, the advisors inquire about client attraction techniques, as they eagerly want to know how to grow the business. Tactical discussion about blog posts, social media, networking, and SEO consume the conversation. I put these talks on hold as I explain…

Kristin HaradApril 9, 2019

Content Marketing Featured Marketing

Imperfect Marketing: why you need to get out there less than perfectly

What action do you take when faced with imperfection? "The best is the enemy of the good." These words from Voltaire (often quoted as "perfect is the enemy of the good,") remind us all that many times it is best to forge ahead with an effort even when we know…

Kristin HaradJanuary 17, 2019

Featured Marketing

The Only 5 Questions Your Website Needs to Answer

How well does your website communicate, connect, and inspire? As a financial advisor, your website's primary function is to prompt the right person to take action to improve their financial life. I invite you to review your firm's website through the eyes of that next client you would like…

Kristin HaradAugust 25, 2017

Featured Practice Management Values

Instant Stress Relief – One Question to Center Yourself

What's the one thing that is essential right now, in this moment? You may not believe it, but if you stop and ask yourself that question, especially at a time when you feel stress, you can eliminate angst and tune in to "the now." Done right, you'll experience or achieve…

Kristin HaradJuly 24, 2017

Featured Marketing

How to Build Your Client Attraction Marketing System as a Independent Financial Advisor

When you attract more high-quality leads into your financial planning practice you can increase your revenue and spring from your plateau. However, scattered efforts to implement this straightforward notion often soak up an independent financial advisor’s resources. You fail to show up regularly, and you exhaust yourself trying. To create momentum and…

Kristin HaradJuly 12, 2017

Featured Marketing

How to set financial planning fees to grow a sustainable advice firm

Do you dread the “What does this cost?” discussion with new prospects? Have you ever given in to the pressure to discount your fee because you received pushback or resistance? Have you rationalized a lower fee because “you need the money”? Setting financial planning fees that demonstrate the value you provide…

Kristin HaradJuly 5, 2017

Featured Marketing

5 Excuses Independent Advisors Hide Behind to Avoid Content Marketing

Content marketing through channels such as blogs, videos, podcasts, and webinars is the contemporary way to create awareness, drive interest and invite engagement in your service. Through consistent and ongoing content sharing, you can establish trust and build rapport with prospects and clients. Touch on personal or emotional elements and you…

Kristin HaradJune 28, 2017

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Marketing

4 marketing clutter zones to tidy up for faster growth

4 factors that prove you do not communicate too much

Finding Clarity: Define the 3 Elements of Your Brand Strategy

Imperfect Marketing: why you need to get out there less than perfectly

The Only 5 Questions Your Website Needs to Answer

Instant Stress Relief – One Question to Center Yourself

How to Build Your Client Attraction Marketing System as a Independent Financial Advisor

How to set financial planning fees to grow a sustainable advice firm

5 Excuses Independent Advisors Hide Behind to Avoid Content Marketing

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