One-on-one Marketing Consulting and Coaching
Personalized to fit your need, this marketing consulting and coaching engagement is focused on advice, guidance, and support over time, blocking out milestones month-to-month, and setting meaningful metrics to keep you on track. You must be open to coaching, willing to try new techniques and technology, and commit to implementing the work we outline.
This service is intended for the solo advisor, the RIA owner, an advisor at a larger firm who wants personalized help, or a founder or employee of an industry service provider who wants to increase his or her marketing acumen. This is an individual engagement only — you and I work together to help you achieve your goals. For assistance at the firm level, please refer to my Outsourced CMO offering.
By working directly with me as your consultant and coach, you will learn how to:
- prioritize your marketing efforts
- architect your client attraction system
- solidify your marketing foundation
- articulate your value, your service offering and your pricing to resonate with your ideal client and reduce “sales tension”
- convey your brand across your marketing channels, including your website and your social media profiles
- know what efforts make sense to undertake to grow your business systematically
- get your name out in the world in front of the right kind of person
- capture more of the people interested in your service
- know when and how to communicate with people who engage
- build out your lead-to-client conversion process, and
- carry your initial relationship building into your client experience.
Experienced Guidance, Consistent Accountability
We hold 2 x 45-minute sessions a month, scheduled on a designated day and time. We use these sessions to make decisions about your marketing based on your overall plan and what’s come up during the time in between sessions, and outline action steps for you to implement for the next session. I hold your vision and plan for you to make sure you progress amid chaos and to keep you accountable. I provide strategic direction and execution advice; when needed, we use the session to implement an element together if you’re stuck. I do not implement your plan for you outside of the work we do in our sessions.
The 1:1 coaching is fluid, with a process backing it up. In between sessions you may email me any questions, share documents/web site/deliverables for my review, and get my advice to further your effort. I ask that you keep this “within reason” and I have never had an issue with clients on this front. I would rather know what’s going on and have you engage than get radio silence in between.
Who benefits most from this engagement?
This service offering is not suited for everyone. I designed this service to be flexible and work well for advisors who are ready to focus on marketing.
While it is not necessary to meet all of the criteria listed below, the financial planners and advisors who gain the most from this engagement can answer “yes” to the following criteria:
- CRITERIA #1. Are you an established solo financial advisor, an IAR, Registered Rep, or the owner of an RIA, with experience under your belt?
- CRITERIA #2. Is your average client value at least $3,000 per year, or, if not, are you willing to increase your fees to get there?
- CRITERIA #3. Do you have a list of prospects (who have volunteered their information)? You do not need big list, just legit list, or be willing to build one.
- CRITERIA #4. Do you have a good reputation in the marketplace, with happy clients who find value in your service?
- CRITERIA #5. Are you “coachable” and willing to try out new technology, delegate tasks, and create and share content at least twice a month?