Your focus for Module 2 is DECIDE. What I teach you in this lesson is a critical foundation piece for the rest of the course.

Completing this module will prevent you from hitting a roadblock next week when we begin creating our content.  Think of your work this week as making decisions.

Paralysis and inaction are the subtle enemies of successful marketing.  Remember:  version ‘one’ is better than version ‘none.’  Don’t get caught up in perfection – make your choices and get into action.

Here is what we will be covering this week:

• How to determine what your lead capture magnet (aka freemium) will be
• What story you will tell through your autoresponder series
• Which mode you will use
• What home base marketing channel you will use as your ‘go-to’