This module is all about how to MANAGE your online presence.
Your online presence is the combination of identities that you’ve created for yourself online. It’s the ‘you’ that people get to know before they ever have personal interaction with you.
When managed correctly, your online presence can increase your brand awareness, build a loyal fan base and gain you customers. The beauty is that you have massive control here. So let’s get started!
Here is our focus of study this week:
- How to maximize your online presence (directories, SEO, and more) so people can find you
- Understand that what they find tells your story