Content marketing through channels such as blogs, videos, podcasts, and webinars is the modern way of creating awareness, driving interest and inviting engagement. Through consistent and ongoing content sharing, you can establish trust and build rapport with prospects and clients.
Despite these benefits many independent advisors fail to participate. Hiding behind excuses advisors avoid the ‘hard work’ to leverage this powerful marketing strategy. To help you start marketing this way, I debunk the top 5 excuses I hear from independent advisors about content marketing: (read the full post on the Garrett Planning Advisor Blog).