Content marketing through channels such as blogs, videos, podcasts, and webinars is the modern way of creating awareness, driving interest and inviting engagement. Through consistent and ongoing content sharing, you can establish trust and build rapport with prospects and clients.
Despite these benefits many independent advisors fail to participate. Hiding behind excuses advisors avoid the ‘hard work’ to leverage this powerful marketing strategy. To help you start marketing this way, I debunk the top 5 excuses I hear from independent advisors about content marketing: (read the full post on the Garrett Planning Advisor Blog).
Kristin is a CERTIFIED FINANCIAL PLANNER™ professional. Managing her own firm, she grew it from zero to six figures in less than three years, completely from scratch. In 2014 Kristin transitioned full time into training and coaching, where she now helps independent financial advisors to grow their firms.
